John

Do you want to become an app developer? Clearly, that is a wonderful skill and profession to be interested in.

However, to be an app developer, you have to have the necessary requirements to get you there. What are these requirements? They vary. Generally, you will need to have knowledge on how to become one. However, the good news is that you can get them through various methods.

In this article, we will be considering a few of these methods and how they can help you reach your ultimate goal.

What Does It Take To Become An App Developer?

Well, there are several ways in which you can achieve it. Let’s consider some of the ways.

Education

One way is by following the college route. Most people go to school and learn something related to computer science. Some even go as far as getting a master’s and specializing in application or software development.

Of course, this is not feasible for everyone. First, you will have to spend a lot of money going to college and it might take a longer time than you would want.

So here’s another way you can achieve your goal.

Learning on the Go

Most app developers or developers, in general, learned their skills while they were on the job. There are a lot of ways to do this. One great way is to learn through boot camps.

Others have learned and perfected the skill by actually doing the work themselves. That’s really one of the best ways to learn. You are going to make mistakes in real-time and you are going to know how to correct that mistake the right way.

What’s So Special About Being a Developer?

If you are wondering if being a developer is really worth all the hype, I’m here to tell you it definitely is. There are so many things you can do and get done as a developer. Huawei has gone a step further to make things even better.

The developer’s program established by Huawei gives developers around the world the opportunity to develop apps of the highest quality. With the Huawei program, they get a chance to gain access to resources that probably would never have become available to them.

So you wish to join this program as an app developer? If you do, the first thing you should do is to sign up on the Huawei platform. Once this has been done, you will have to go through an identity verification process. They will need you to submit some documents that prove you exist.

If you are a company, then you might need to get a DUNS number. The requirements are easy to fulfill and are pretty clear.

Final Thoughts

The life of an app developer is full of endless possibilities. There are so many ways you can become an app developer if you desire. However, you will have to make some sacrifices. You can be sure that these sacrifices will prove to be worth the hassle at the end.

So let’s make you an app developer!

When you think of owning and operating a business, you might think about renting commercial real estate, commuting to an office, or managing employees.

But with the rise of home businesses, more and more people are discovering ways to use remote work to pursue entrepreneurship with their headquarters at home.

In today’s connected world where technology affords us more flexibility in how and where we work, home-based businesses come in a wide variety of forms.

Some require you to convert a spare room into a mini-warehouse for products, while others can be run completely online.

But generally, you can start these types of businesses using your existing space and means.

What makes a “home-based” business: The pros and cons

A home-based business is a venture—whether full-time or run as a side hustle—that you can start and operate using your own home as your base of operations.

A few home-based businesses, especially those that sell online and don’t buy and hold lots of inventory, can even be run on the go—you don’t necessarily need to be bound to your home.

Naturally, there are pros and cons to consider when deciding whether a home-based business is right for you.

Pros:

A low investment business idea has fewer overhead costs (such as warehousing fees), plus potential tax deductions you can claim.

The option to sell products or services locally or internationally.

Flexible work/life balance, which is ideal if you’re a stay-at-home parent or a retiree, for example.

You can create a family business where your relations or your spouse can chip in as needed.

Cons:

You may need to convert space in your home to support the needs of your home business (e.g. holding inventory, creating a home office, or storing equipment). The challenge can be doing it without disrupting your life at home.

You still have to comply with any regulations that pertain to the business you want to start (e.g. you may still need to rent a commercial kitchen if you plan to sell food products or a license/permit to hold inventory).

Your business may outgrow your home and require you to rent additional space and hire employees.

Working from home offers you a lot of freedom, but it can also be lonely. This might be difficult if you enjoy being around other people.

8 home-based business ideas you can start today

While there are plenty of ways to go about starting a home-based business, the following are some of the most approachable paths to creating a home business for yourself:

1.Buy products in bulk to sell
2.Sell homemade products you make yourself
3.Start a dropshipping store
4.Start a print-on-demand store
5.Sell your service or expertise
6.Productize your service or expertise
7.Grow an audience you can monetize
8.Buy an existing ecommerce business

Working from home in 2020 can be rewarding and fun. At a time when social distancing may be important, more people than ever are glad to stay at home for work. Luckily, there are many home business ideas to spark your thinking.

People often ask, what is the best home business to start? The answer is: the best home business is the one that meets the most requirements on your list.

Make a list of the factors important to you, such as a good income; a flexible schedule; independence; work-life balance; low startup costs; something within your skill level and experience; interesting work you have a passion for.

Below is a list of 20 businesses you can run from home for fun and profit.

1. Web Designer

Start a business designing new websites or updating existing websites. Work with clients to add your aesthetic and design expertise to their websites. Some web designers use website builder tools such as WordPress or Wix.

Others code from scratch and use graphic design tools. Making money from a new business in web design is easy due to the low costs.

2. Facebook Page Designer

You also can use your design expertise to work with clients to improve their Facebook pages. This is yet another opportunity for a graphic designer to be part of a growth industry. It is also a way to earn income while working from home.

3. Home Daycare Business

Do you enjoy working with kids? Start a daycare business where you take care of children in your own home. Be sure to make your home safe.

Caring for children is a big responsibility. A daycare service is a business requiring good communication with parents. You also need credentials to meet any licensing requirements.

4. Vintage Clothing Reseller

Vintage clothing is in vogue. Online platforms like eBay and Etsy make it easy to start a business selling vintage clothing — no experience required.

How do you ensure a good inventory of supplies for this business? Simple. Shop for bargains online where consumers sell used items, such as Craigslist.

Or scour thrift stores and attend house sales. You can even sell clothing products you already own. Research prices, and buy low and sell higher.

5. Music Teacher

Entrepreneurs with musical talent can start a home-based business as a music teacher. Open up your home to clients who want to learn an instrument or take voice lessons.

Don’t want people coming to your home? Then use video conferencing technology such as Skype, Google Hangouts or Zoom, and hold online teaching sessions from home to students anywhere. In-person sessions are not required.

6. Party Planner

People often need help planning events, from birthdays to graduations. Do you enjoy making plans and working with people?

Party planner may be an ideal job for home, although you may have to meet with clients at event locations occasionally.

As a party planner you make sure that the events are memorable. This is a great home-based business idea for anyone who is detail oriented.

7. Party Clown

Being a clown for kids’ birthday parties can be a great way to have a fun job if you enjoy working with children.

With this business idea you’ll need to leave home for events. But you can do the booking and prep work from home.

8. Dance Instructor

Anyone with a background in dance and access to clients can offer dance classes from home.

With this business idea you get started either by setting up a studio in your home or renting a space.

Or you can offer dance instruction virtually through video courses. Do the administrative work in your home.

9. House Cleaning

Are you one of those unusual people who love cleaning? Or perhaps you are just good at it.

A house cleaning service is a way to make money and over time gain financial independence.

This business requires little except basic cleaning products and a service attitude.

10. YouTube Personality

There’s never a guarantee of making it big on YouTube. But becoming a YouTuber is still a great home-based business idea.

Start by creating a variety of video content for the platform from your home. Run ads on your videos to earn revenue.

11. Jewelry Maker

People love custom jewelry. It meets their need to be different. There are many methods and supplies to create handmade jewelry — including precious metals, gems, beads and stones.

Sell jewelry online, at craft shows or wholesale to retailers. Set up an online store to expose your business to even more customers.

12. Personal Trainer

Ideas like becoming a personal trainer are great for fitness-loving entrepreneurs. Offer training sessions to clients out of your home gym or workout room. Or travel to clients’ homes.

Some enterprising personal trainers take their business online. They provide training and fitness courses virtually through video conferencing apps like Skype.

Get a few happy clients and your home business will grow through word of mouth referrals.

13. Copywriter

Advertising and marketing companies are always looking for freelance copywriters to help with creative projects. Set up a home office with a computer.

Then apply your marketing savvy to make money. Freelance writing is a home-based business that literally can be global, with clients across the world.

14. Clothing Designer

As home business ideas go, there are plenty of opportunities for designers to create and sell their own clothing from home.

Whether you stitch intricate gowns, create hand-painted scarves or design t-shirts, the opportunities for making money from home are almost endless.

Many people are willing to pay for unique wearable art. If you have a passion for fashion, and need to make money, make this your business.

15. Ebook Author

Are you an aspiring novelist? Prefer nonfiction writing? Anyone who enjoys freelance writing can turn it into a business as an ebook author.

It’s easier than ever to be a self-published ebook author. Amazon is one of the top places to sell an ebook, but there are other platforms also.

16. Hot Air Balloon Operator

Though certainly not a cheap venture, offering balloon rides from your property can be a great way to have fun in a lucrative business. Make sure to read up on local regulations and safety for this business.

17. Massage Therapist

Licensed massage therapists can set up studios in their own homes to meet with clients and offer their services, making it one of the better ideas for qualified individuals.

18. Hair Stylist

Hair stylists can set up a room in their homes to accept appointments with clients. However, read up on state and local licensing requirements to make sure you comply.

Take this business online to diversify revenue streams. Display your styling abilities on YouTube or Instagram.

As a virtual stylist, make money from online classes showing others how to arrange the latest hairstyles, or by recommending sponsored products or becoming a brand ambassador.

19. Interior Designer

Interior designer is one of the best business ideas for anyone with a knack for style and design. Offer decorating services to businesses and homeowners.

You do not need a physical location to offer this service. You can do much of the brainstorming and administrative work from home and visit clients on site.

20. Home Staging Business

Home staging is a service where you arrange furniture and other decorative elements for clients who need to sell or rent their homes.

Work with real estate professionals who want to close sales, also. Ideas like this don’t require a business office, just expertise.

sonal life as well, with more time and energy for the things that matter to you. Here are 15 great work from home jobs and businesses that allow you to make your home into your office.

Freelance writer

Do you have a way with words? Freelance copywriting is a good way to make money working from home. Companies large and small will pay someone handsomely to take basic information and add a bit of flair.

If a smooth turn of phrase has been known to come forth from your pen, freelance copywriting might just be for you.

It takes networking, but once you have a portfolio to show your worth, you’ll be able to prove to clients that you’re exactly the writer they need.

And, as a bonus, if you’re naturally inquisitive and love storytelling, you might be able to spin your copywriting gig into a career as a freelance journalist.

Transcriptionist

If you’re a fast typer with an ear for dictation, than transcription might be right for you.

A lot of different businesses require transcription, from medical practices to attorney’s offices, and will pay handsomely for quality work.

Why not be the service to meet their needs? All you need to start is a computer, an internet connection, and the will to build a network of professionals and gain their referrals.

Business plan service

If you’ve got business expertise already, you can help other entrepreneurs launch and maintain their own businesses by offering your services as a business plan consultant and writer.

Help your clients figure out their ideas, goals and finances for their businesses and put them all in one organized business roadmap.

You can also help conduct market research for your clients, so they can determine how successful their businesses can really be, or if they need to make changes or go in another direction before wrapping up their business plans.

Massage therapist

Becoming a massage therapist requires proper training and licensing, but if you’re looking for a great career to pursue that you can also turn into a home-based business, massage therapy might be the right choice for you.

And with a massage therapy business, you have options: You can either invite clients into your home for appointments, or make house calls for massages.

Interior designer

If you understand design and have a passion for décor, a career in interior design could be a great path for you.

While you may not technically need a formal education to be an interior designer, having a bachelor’s degree in interior design will definitely give you a huge leg up in the field.

But if working for a design firm doesn’t feel right to you, try running your own interior design business from your home.

Handmade seller

Do you have a knack for knitting, jewelry making or creating other small crafts? If you can produce a large quantity of items in a short amount of time, consider selling your goods to the public.

In just minutes, you can set up an online store and start promoting your business.

Music teacher

For the musically gifted, offering lessons to others who want to learn an instrument can be a great source of extra income.

Unless you’re teaching piano, students can bring their own instruments to your home for hour-long lessons.

Stock up on sheet music or songbooks in varying genres and aimed at various skill levels so you can offer a wide selection for your potential clients.

Voice lessons can also bring in a lot of money if you market yourself to local high school and community theater groups.

Website and graphic designer

Have you ever been turned off by a business’s generic-looking website layout or logo?

If you have a good eye for design, you can launch a service to create attractive, easy-to-use websites for small businesses.

You can put your skills to good use for business owners who want to take their online presence to the next level.

Build up a portfolio of work with smaller freelance jobs, then create your own website to show it off and bring in a steady stream of clients.

Pet care and dog walking services

Are you good with animals? Spread the word to friends and neighbors that you’re available to watch their pets while the owners go on a vacation or weekend trip.

Pet owners often feel more comfortable leaving their furry friends in the care of an individual rather than placing pets in a boarding facility, so getting referrals shouldn’t be too difficult.

If you can’t commit to lodging animals in your home, consider starting a dog walking or waste cleanup business.

Small business marketing consultant

Small businesses know they have to get online, but finding the time to figure out how is proving a real challenge for small business owners of every stripe.

If you’re Internet-savvy and know how local businesses can harness the power of local search, coupon pages and social media, you could be working from home helping small business owners promote their companies online.

App designer

Research continues to prove that mobile apps or mobile Web browsers are a must for businesses of all kinds.

But most don’t have the in-house teams to create them. Smaller companies also don’t have the budget to hire an expensive firm to create their apps.

A freelance app designer who works from home could specialize in creating apps for one or two industries and build a strong following.

Daycare and babysitting

Ever tried to find child care on a Saturday afternoon? Unless you’ve got a standing relationship with a babysitter – and even then, it can be hard – there are few places you can count on for evening or weekend child care.

Most states allow you to operate a home child care business and there’s little competition and a great need for off-hours care.

Licensing requirements are different based on your state, but many don’t require a license as long as you keep below the minimum number of children.

Billing service

Many small companies simply don’t have the time or staff to properly run their billing operations.

That’s where entrepreneurs who want to offer invoicing, bookkeeping, human resources and other clerical services to business owners on a contractual or part-time basis come in.

With just a laptop and a few clients, you can get the ball rolling from home.

Business security consultant

Just about every company has a website that has the potential to collect data from its customers.

Furthermore, many businesses store their customers’ data, personal information – even credit card numbers – in their company computers.

But, how many smaller firms can honestly say they know the data is safe from identity thieves and hackers? Most small companies can’t afford to hire a full-time data security specialist.

That’s where your home-based security consulting business comes in. If you’ve got a background in IT, you could be working as a consultant helping small businesses shore up their data security.

Party planner

Whether it’s a child’s birthday party or a wedding reception, behind every good celebration there is a great planner. People will pay big bucks to quality planners to create experiences they’ll never forget.

Armed with little more than a budget and a knowledge for what makes a party really “pop,” party planning can become a lucrative home-based business for any party animal.

Running your own business from home has a real charm to it. You’re your own boss. Your working hours are flexible.

Costs are low since you don’t have to pay rent on a brick-and-mortar office. And there’s no need to ask permission from anyone to, say, walk your dog when the spirit moves you.

That said, not everyone is hardwired for running a successful home-based business. Making a serious go of it requires careful planning and hard work.

Getting ready to take the plunge? Here are 10 tips you’ll want to consider.

1. Pay attention to the permits

If you’re running a small business out of your home, you may need tax registrations, business and occupational licenses, and permits from state and local governments in order to operate legally.

Check to see that your homeowner’s association is OK with the idea. It might have restrictions.

For help with questions like these, tap the experts at SCORE, a nonprofit that offers free business advice.

The U.S. Small Business Administration is another source of help in getting you up to speed on permits and more. AARP’s small business center also includes articles and advice.

2. Update your insurance

It’s a good idea to add an insurance rider to your homeowner’s or renter’s policy in case a delivery person or client tumbles on your steps. Home-business owners typically get little or no coverage from their standard homeowner’s policy.

The cost of a rider might be around $100 a year per $2,500 of additional coverage. The added cost would vary by the type of work you do, the amount of insurance you want and the volume of inventory stored at home that you’ll want to protect from theft or damage.

If you need further coverage, you can opt for a business owners policy — an insurance package that covers your business property and provides liability coverage for clients coming to your home.

These policies generally cost from $500 to $3,500 per year.Each state has its own rules about insurance that can be offered to home-based outfits.

Look up your particulars at the Insurance Information Institute, an industry trade group and information clearinghouse.

3. Don’t ignore the IRS

You will need to pay estimated federal taxes on business income each quarter, instead of once a year on April 15.

Depending on the location of your business, you may be required to pay state and local income and business taxes, too.

Go to the IRS Self-Employed Individual Tax Center to learn how to pay the federal taxes. You may also want to consult with your accountant.

4. Set aside a precise place for work

You should be able to take a tax deduction for 100 percent of costs directly related to your home office, such as the purchase of a work computer or printer toner.

The other kind of tax-deductible home office expenses are “indirect” ones that are prorated, based on the size of your home and office.

These are things like your mortgage or rent, insurance and utility bills. Many people with home offices skip the tax break because they’re concerned the write-offs will trigger a tax audit. That’s unlikely.

In general, to get the deduction, the area must be used for work exclusively and on a regular basis, either as your main place of business or a location to meet with clients or to do paperwork, such as billing and ordering supplies.

That means your kids can’t play games on your work computer when you’re away, and your spouse can’t set up the new elliptical machine in the home office space.

To get the deduction, you must file Form 8829, “Expenses for Business Use of Your Home.” For full details, go to IRS Publication 587.

Generally speaking, if the square footage of your home office equals 10 percent of your home’s total, you can claim 10 percent of its expenses.

The IRS also has a “simplified option” rule, which allows you to deduct $5 per square foot of your home office on your return, with a maximum write-off of $1,500 (based on a maximum of 300 square feet).

It’s a good idea to take a picture of the space so that you have a record, in case the IRS does scrutinize your return.

5. Establish a work schedule

It’s easy to get drawn into work filling every waking hour. You must be disciplined, manage your time well and be a self-starter.

Set daily work hours and do your best to adhere to them. That’s easier said than done, but burnout will do nothing to boost your business.

6. Find a mentor

Working solo can be isolating. Sometimes you’ll need a professional to tap for some advice. Look for a mentor among your industry connections. This relationship can take time to build, but it’s worth it.

Another option is to find a virtual colleague.PivotPlanet, an online mentoring service, lets you connect with its expert advisers via one-on-one video and phone conferences.

It’s designed to help shape a relationship that can evolve over a series of sessions at regular intervals or on an as-needed basis. These meetings are billed hourly at rates of $40 to $125.

7. Don’t overlook the human touch

Working at home can prevent you from developing workplace relationships and doing face-to-face networking for new clients.

Push yourself to get out of the house regularly for lunch or meet with prospective clients or colleagues for coffee.

And go to industry conferences. At the very least, make it a point from time to time to make a phone call instead of zapping off an email or text.

8. Network electronically

Get active in LinkedIn groups that relate to your industry and clients. Make posts and comment on posts by others.

This will display your expertise and give you a feeling of being connected to a community. Check out this post on ways to improve your LinkedIn profile.

9. Spread the word

Learning how to promote yourself is a lynchpin for success. In addition to having a LinkedIn page, consider having Facebook, Instagram, Pinterest and Twitter pages for your business.

Check out competitors to see which networks they use professionally. Photographers, for example, often showcase their work on Instagram, while Pinterest is popular with people selling consumer goods such as jewelry and glassware.

10. Ramp up your tech skills

When you work for yourself, there’s no tech support person to call when things go haywire. Consider taking a computer class at a community college or, if you’re a Mac user, at an Apple store in your neighborhood.

If you need to give presentations, you should become conversant with web-based meeting programs such as GoToMeeting, Cisco WebEx, Join.Me, TeamViewer, Zoom or Google+ Hangouts.

All of these tips will help you create a home-based business that has legs. But the biggest ingredient to your success will be your own drive and determination.

The dreamy idea of working from home can be a nightmare if you don’t pay attention to the details.

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost.

That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages.

Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform.

However, some of these professionals are unsure of which tactics to apply and if they are effective.

According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use.

With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.

1. Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility.

Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page.

Simply having people interact with your content will increase brand awareness and begin building your reputation as a business.

Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.

By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure.

There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.

2. More Inbound Traffic

Without marketing your business on social media, your inbound traffic is limited to your usual customers.

The people familiar with your brand are likely searching for the same keywords you already rank for.

Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.

Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer.

Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.

Syndicating your content on as many platforms as possible allows these individuals to organically reach your business.

For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently.

By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.

3. Improved Search Engine Rankings

Although posting on social media might get your business some site traffic, more effort than that is required to see significant success.

Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website.

While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings.

Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.

Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results.

If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.

To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords.

Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible.

Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content.

Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.

4. Higher Conversion Rates

With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic.

Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand.

People prefer to do business with other people, rather than companies. Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales.

The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises.

Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business. People use social media platforms to stay connected to their friends, family, and communities.

Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality.

As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week.

Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.

5. Better Customer Satisfaction

Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company.

Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.

Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.

Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers.

Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue.

A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

6. Improved Brand Loyalty

One of the main goals of almost all businesses is developing a loyal customer base.

Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them.

Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.

The millennial generation is known for being the most brand loyal customers of all.

Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history — and will soon completely consume the market.

Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media.

Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.

7. More Brand Authority

Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication.

When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible.

Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have.

Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion.

Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority.

Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.

8. Cost-Effective

Social media marketing is possibly the most cost-efficient part of an advertising strategy.

Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics.

Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget.

Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.

9. Gain Marketplace Insights

One of the most valuable advantages of social media is marketplace insight.

What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.

Using social media as a complementary research tool can help gain information that will aid you in understanding your industry.

Once you gain a large following, you can use additional tools to analyze the demographics of your consumers.

Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of content generate the most impressions.

These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.

10. Thought Leadership

Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field.

There is no one way to become a thought leader – it requires work that can be supported by online networking tools.

To establish yourself as an expert, be sure to utilize social media platforms and build your presence.

Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you.

Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.